Jakarta - PT Toyota-Astra Motor launched the new generation of Toyota’s legendary and most profitable sedan in the world at Atrium Senayan City. The 10th generation of Corolla is a world class product with more dynamic and elegant design, more eco-friendly, and superior performance with the latest features and cutting edge safety equipments. Just like its predecessors, this model was based on the concept of top tier sedan to satisfy costumers throughout the world. This is truly in conjunction with the tagline of “All New Corolla Altis - The Real Star. During its launch, the tagline is also represented by Orlando Bloom, a shining star just like All New Corolla Altis.

Introduced for the first time back in 1966, Corolla is now marketed in 140 countries. Corolla production center in 16 countries continuously produced the model with global standard to meet the market demand. “More than 33.5 million Corolla units have been sold throughout the world. It is the most popular vehicle in the world,” said Johnny Darmawan, the President Director of PT Toyota-Astra Motor.

Corolla first entered Indonesia in 1972 through its second generation. The third generation was released in 1975, the fourth (Corolla DX) in 1980, the fifth (Corolla SE) in 1984, the sixth (Corolla Twin Cam engine) in 1988, and the seventh (Great Corolla) in 1992. In 1996, the eight generation of Corolla was released, equipped with safety features such as ABS, followed by Corolla Altis as the ninth generation in 2001. "We are grateful; Corolla owners in Indonesia are loyal customers. By 2007, Corolla sales exceeded 130,900 units and we are optimistic the number will rise with the new generation,” said Johnny Darmawan. "With that number, Corolla is also the most sought-after sedan in Indonesia."

Maintaining its Altis designation, the latest generation of Corolla is expected to strengthen Toyota’s domination in small sedan segment in Indonesia. With cumulative sales of 16,232 units or more than 46% market share from 2001 to 2007, Corolla Altis is the definite market leader of its class.

"The main selling points of All New Corolla Altis are elegant design with more dynamic and global taste, superior performance and eco-friendliness, comfort and a wide range of features as well as cutting edge safety equipments,” added Johnny Darmawan.

The exterior of All New Corolla Altis adopts the philosophy of Vibrant Clarity with the touch of modern swipe cut, while maintaining the Corolla’s elegant signature with wider and lower silhouette to emphasize the dynamic characteristic. Strictly for Indonesian customers, there are additional accessories for the headlamp, front grill, muffler cutter, and fog lamp (type V).

The cabin of All New Corolla Altis is more spacious than the previous generations and its trunk is capable of storing four golf bags. The baggage capacity is further expanded by 14 multiuse storage points in the cabin. The comfort is also enhanced by the presence of headrest in every seat combined with flexible seats arrangement. The aura of spacious, elegant and modernity shines through the dashboard layout. The material used for this generation is also more eco-friendly with lower rate of VOC (Volatile Organic Compounds) from its predecessors.

From the technological point of view, All New Corolla Altis comes with the latest features; the first of its class. Some of them are Cruise Control (V), Smart Start/Entry (V&G), Clearance Sonar (V), Power Drive Seat Adjuster (V), and Manual Leveling headlamp (V), steering switches, 4-dial Optitron Meter, tilt and telescopic steering, Auto Rain Sensor (V), and steering switches. "The advantage of Toyota’s products is that both the driver and the passengers could feel the utmost comfort. All New Corolla Altis is not an exception.”

From the perspective of performance, All New Corolla Altis is powered by 1ZZ-FE VVT-I engine along with intelligent drive by wire through the powerful, efficient, and EURO III emission standard compliant ETCS-I. All this simply means that All New Corolla Altis is an agile car with firm acceleration and 5.3 m turning radius as well as maximum turning ability.

The safety equipments of All New Corolla Altis is at the forefront of its class such as seat belt in every seat, back and clearance sonar as well as rear & front fog lamp, unavailable in the competitor’s products. This generation is also equipped with GOA Body, ABS-EBD-BA, dual airbags, etc.

All New Corolla Altis comes with three types: J, G, and V with six color varieties: Beige Metallic, Silver Metallic, Med Silver Metallic, Dark Grey Mica, Black Mica, and Grayish Blue Metallic. As with other Toyota products, All New Corolla Altis is supported by 186 sales outlets and after sale service (service and spare part) at 165 service centers as well as 36 Body & Paint centers throughout Indonesia. Toyota also provides three years warranty or 100,000 km, depends on whichever happen first.